Rebekah E Kent Studio
Wag Brands — Multi-Brand Pet Product Design System
This project explores the development of a cohesive visual system for Wag Brands, a parent company overseeing DogPacer, Wag Lifestyle, and Sealy Dog Beds. The work focused on translating each sub-brand’s identity into consistent design and marketing applications across product, digital, and promotional platforms. The objective was to maintain clear differentiation between brands while establishing a unified visual language across the larger ecosystem.
Brand Identity - Wag Lifestyle
This project involved the development of a brand identity for Wag Lifestyle, including the creation of a logo designed to represent the brand’s positioning within the broader Wag Brands ecosystem. The logo was designed to be versatile and scalable across products, digital platforms, and marketing materials, establishing a cohesive visual foundation for the subsequent development of product design, packaging, and promotional assets.
_1x_1.png)
%20-%20Copy.png)
Dog Bed Product Design
This project explores the development of two original dog bed designs, including one concept refined into multiple colorways for production. The process includes 3D mockups used to test form, material, and color variations, alongside final product photography of the manufactured dog bed available for sale. Presented in a slider gallery format, the work highlights the progression from initial concept development to finished, retail-ready product design.
Dog Bed Packaging Design
This project involved the design and development of packaging for two dog bed products, created to align with their respective product identities and target markets. The process includes 3D packaging mockups used to explore structure, layout, and branding applications, as well as final images of the produced boxes ready for retail. Presented in a slider gallery format, the work highlights the progression from conceptual packaging design through to finalized, production-ready packaging.
Multimedia Marketing Campaign
This section presents a cohesive marketing campaign developed across multiple digital formats to promote product lines. The work explores how a unified visual identity can be adapted across social media, web advertising, motion graphics, and stop-motion content to create a consistent and engaging brand presence. Each asset is designed to communicate key product messaging while maintaining visual continuity across platforms, demonstrating an integrated approach to campaign development, storytelling, and cross-platform design.
Sealy Dog Bed Sale Social Media Posts
Wag Dog Bed Sale Social Media Posts
Motion Graphic Social Media Posts
Website Banners
Animated Videos
Wag Luxe Stop Motion Animated Video
dogPACER Hand Drawn 2D Animation
Credits: All design, illustration, animation, and visual development by Rebekah Kent (Rebekah Chervo) for Wag Brands as part of an in-house role. Product photography provided by the company; select supporting graphic elements sourced from stock assets.