This project explores the development of a cohesive visual system for Wag Brands, a parent company overseeing DogPacer, Wag Lifestyle, and Sealy Dog Beds. The work focused on translating each sub-brand’s identity into consistent design and marketing applications across product, digital, and promotional platforms. The objective was to maintain clear differentiation between brands while establishing a unified visual language across the larger ecosystem.

Flower Flower Coloring Book is a conceptual illustrated coloring book centered on floral imagery, developed from initial sketches through final production. I designed and illustrated the full book, structured the page layouts, and prepared print-ready files for production. I also made material decisions, including paper weight and finish, to support the intended user experience and final physical quality of the book.

This section features a series of digital illustrations developed as part of a cohesive collection, alongside a separate freelance commission showcasing a detailed car illustration. The work highlights a consistent visual style while demonstrating versatility across both personal and client-driven projects.

This collection focuses on 2D motion graphics and animation, translating static illustration and design work into dynamic visual systems. The work explores movement, pacing, and composition to enhance storytelling and extend brand and illustration concepts into animated formats. These studies demonstrate how visual identity can evolve across motion-based applications, including digital campaigns, social content, and experimental animation.